For matters of personal security, as well as promoting your personal brand, every jobseeker should know their digital footprint.
Very simply – try googling yourself. What comes up when you search your name (maiden name) or email address? Recruiters are googling you so you should know what they could potentially find.
How to conduct a search:
1. Search your name in quotes — this will refine the number of results.
2. Search your name and your region (“Jane Doe” and Hawaii)
3. Search your email address that you distribute or use with recruiters.
To better drive “the good” results you want when you’re googled, David Teten and Scott Allen authors of The Virtual Handshake: Opening Doors and Closing Deals Online suggest the following tactics.
- By using an HTML signature in web-based discussion forums, every message you post becomes a link to your site for the search engines to add to their index. Essentially, your signature is another entry point for your name to act as a hyperlink to your website.
- Publish articles anywhere and everywhere you can to position yourself as an expert in your career field. Make sure each article always includes an extended byline that links to your website, preferably with your name as the text for the link.
- Get blogging. You can easily create a business weblog (or “blog”) with free tools and take advantage of many automated technologies. In addition to increasing link popularity, this will drive direct traffic from other bloggers, usually experts and leaders themselves.
If some negative items turn up in your search, be sure that you are prepared to set the record straight or respond to it if needed.
Posted by Social Maven